New article from me in
@ConversationEDU
looking at the strange trend of 'fake podcasts'. These have been around for a couple of years now, though seem to have become a more permanent fixture in video marketing and political communication.
Finley Watson
The ‘fake podcast’ format isn’t just being used to spread misinformation. Many legitimate companies are also using it to sell their products and services.
Happy to share my article in 360info this week, looking at the Australian political influencer scene and how it may (or may not) shape the upcoming federal election.
360info.org/meet-the-inf...
Excited to share my first ever peer-reviewed journal article, now published open access in Television & New Media.
It looks at how political influencers are using YouTube to engage young audiences and the potential implications for participatory politics.
journals.sagepub.com/doi/10.1177/...
Pleased to have contributed some thoughts to this piece on Karl Stefanovic's new podcast. The program follows a well-known enlightened centrist formula, but whether it can draw Australian audiences away from the more popular US/UK iterations remains to be seen.
www.theguardian.com/media/2026/f...
Political influencers on platforms like YouTube and TikTok are already a force likely to shape how elections are covered even if they don’t swing votes. Online influencers might not change the way you...
Australia’s 2025 election upended politics. Labor’s landslide, the Liberals’ collapse and a surging non-major vote are examined through campaigns, demographics, social media, AI, misinformation and the 'Trump effect' in this authoritative illustrated book.
Get your copy doi.org/10.22459/L.2...
Finley Watson
Pauline Hanson, Barnaby Joyce and Anthony Albanese have appeared on news host’s breakaway podcast, which has climbed to No 2 in Australian charts
