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But, UX researchers, designers, PMs own the future: the product that doesn’t exist yet, and will solve their actual problems. Research is intake, not verdict. You still need one owner to interpret and decide. Users own the present. You own the future. (10min) By Alex Dapunt
15h
Users own the present. You own the future.
Users know their day. They don't know your roadmap. Why smart users give convincing wrong answers, and how to do research that opens product space.
www.dir14.com
Stef Walter