For the full report please see: www.nuinfoinstitute.org/publications...
Joint work with @davidlazer.bsky.social, John Wihbey, Christo Wilson, David Choffnes, Cassidy Waldrip, Hsiu-Chi Lu
The web is age-segregated.
65+: 37% email, 14% Facebook, 5% news. Many still on Yahoo and AOL.
18-29: 13% YouTube, 9% Google apps, 5% LLMs, 1% news.
If you’re curious about what happened on the old platform after our migration, come by my presentation tomorrow (Wednesday) at 2:30 PM in Vingen 3+4. #ic2s2
@ic2s2.bsky.social
Our new report is out: How Americans Spend Their Time Online.
www.nuinfoinstitute.org/publications...
Five companies (Alphabet, Meta, Microsoft, Yahoo, Amazon) capture more than half of all online time. Alphabet alone takes 35%.
Half of online time goes to two activities: social media (25%) and email (25%).
LLM tools (ChatGPT, Gemini) now account for 2.9% of all online time. News sites get 2.5%. AI is already a bigger share of attention than news.
For adults 18-29 the gap widens: LLMs 5.1%, news 1.1%.
