IP ads😞: "Google dropped prohibition on fingerprinting for advertisers in 2024. The UK's ICO called the reversal "irresponsible" within a day. But the timing now is the awkward part. On May 18, 2026, the ICO published advice to the UK government on changing the consent rules for online advertising."
From August 3, 2026, Google will use IP addresses from UK, EEA and Switzerland users for ad measurement and personalization. It lands as the ICO weighs new consent rules, and years after Google itself...www.bleepingcomputer.com
