New in Nature Climate Change, Prof. @robbwiller.bsky.social and @pascl-stanford.bsky.social examine the most persuasive climate change messaging strategies.
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Stanford Sociology
Climate change impacts are here, but public support for action remains polarized. Which climate messages move people?
In a ~13,500-person megastudy, we tested 10 of the most-cited messages. Six increased pro-environmental attitudes in the U.S.—but only by 1–4 percentage points. 🧵
