A thorough discussion of current science communication deficiencies. However, it doesn't matter how polished your skills are if nobody is listening.
For example, screwworm in the US. The risk was highlighted a while ago, but people are acting surprised.
www.theguardian.com/commentisfre...
www.theguardian.com
The confusion over hantavirus and Ebola is a reminder that we must do better at explaining how to respond to an outbreak