Studies consistently find that retail business operators tend to overestimate the proportion of their customers who travel by car.
In Berlin, for example, retailers estimated that 22 per cent of their customers drove. In fact it was only 7 per cent.
findingspress.org/article/2449...
By Dirk von Schneidemesser, Jody Betzien. Traders overestimate car use and underestimate active transport. Further, potential customers more often live close to their shopping destinations than retail...
