What helped make CarMax successful?
When CarMax launched in 1991, bringing a big-box retail model to used-car sales was still a relatively new idea. In a Q&A, co-founder Austin Ligon ’80 M.B.A. reflects on the company’s growth and the operational strategies that helped power it.
CarMax revolutionized the used car market by implementing a fixed-price retail model. But co-founder Austin Ligon '80 says the company's financial success came from developing efficient back-end operations through a long-term focus on process improvement.
