So the first major AI thing was the Darth Vader digital necromancy back a yearish ago.
So it'd have to be like planned out from before then, which is possible.
I do feel for Alex who appears to have been left in the dark on this, so keep the heat for the ones actually making the decisions.
Deleted my initial post about the Fortnite collab; I apologize for being dismissive of the myriad concerns about this game, which were more than I had realized. Like you, I hope that this collab was signed into print before all of Fortnite's recent controversies involving AI and transphobia.