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Reform ad spend in Makerfield (the local party page + Rob Kenyon's) isn't very high at the moment, and might even be tailing off. Leading indicator for their expectations next Thursday?
After the Milburn report on young people's employment and training prospects was published last week, Reform launched ads on the topic, targeting the under-25s .
We've a comment in this (and it's worth a read anyway!)
What would you like to see a comparison of (3-4 terms, any date range, any country)?
Experimenting with a new tool to track the relative prominence of keywords in political ad campaigns on Meta. E.g. here showing that, in the US, ads including "data centers" are currently more prominent than ones about "gas prices"
"Formal political advertising is regulated because we understand that money influences political communication and behaviour. Creator programmes are an “always on” version of the same phenomenon." And they're almost totally unregulated.
open.substack.com/pub/whotarge...
Much of today's political communication isn't bought by parties during elections. It's produced by creators who are paid and promoted by platforms. We regulate campaigns because money shapes politics. It's time to recognise that creator programmes do too.
fulldisclosure.whotargets.me/p/the-other-...
Seems to us to be another example of Reform's increased capabilities and resources. Past campaigns felt more like planned set-pieces, whereas this shows more tactical flexibility in trying to connect an advantageous moment to their wider agenda.
The survey attached to the ads quotes figures produced by Iain Duncan Smith's Centre for Social Justice thinktank ("27 young non-EU migrants have been hired for every one young Brit"). www.centreforsocialjustice.org.uk/newsroom/27-...
Rupert Lowe's Restore are campaigning heavily in Makerfield, and it's obvious that's now pushing Reform further right in their messaging. It's the first time they've talked about "mass deportations" in paid ads.
