this is such a fantastic example of the transformative power of design when used collaboratively and intelligently. the visual design of this campaign is deep-rooted in history and culture and is thoughtful and beautiful
George
In particular Aneesh Bhoopathy, from the design coop Forge, who designed the identity. A brilliant reminder to *employ human creatives!*
www.curbed.com/article/zohr...
The bodega-influenced visual language of an outsider campaign.
