humans have known how to construct a shoulder seam for thousands of years, but with AI, we are unlocking untold new ways to fuck it up
Julia Carrie Wong
Teams have to wash and steam #WorldCup shirts to remove shoulder bulges.
"Nike boasted about the use of 'computational design'… driven by performance data that incorporated elements of AI to work alongside the company’s designers as they crafted the kits."
How could they even ship these?! Shame.
After acknowledging an issue with bulging shoulders in the shirts’ March debut, the company offered a solution that comes down to different treatment