Evergreen. Since it was 67° and raining in Toronto.
Andrew
It was never about hydration.
Darby
$750,000 x 2 (for 60 seconds in a minute) x 2.5 (minutes, give or take, per break) x 2 (per game) x 104 (games) = …
$780 million in ad revenue for a World Cup Fox reportedly paid $485 million for the rights to (per @tariqpanja.bsky.social).
As a poet once said, it’s so simple, so very simple…
Jonathan Tannenwald
The Varsity
* Is Brian Rolapp's honeymoon at the PGA Tour over?
* Fox is making upwards of $750,000 per 30 seconds during World Cup hydration breaks during USMNT games.
* No movement on NFL media rights talks.
puck.news/newsletter_c...
Jun 16, 2026 John Ourand Welcome back to The Varsity, and congrats to the NBA’s Mike Bass and sports business veteran Mary Scott, who will be receiving Lifetime Achievement Awards here in D.C. as part...
