"The biggest opportunity begins in the months that follow the tournament."
The USL says it's focused on the post-World Cup bump, not a marketing blitz.
But with pro-rel aspirations, is the USL missing its moment?
@usltactics.com ⤵️
www.backheeled.com
This World Cup provides a unique opportunity for the USL to expand its brand on the promise of promotion and relegation. But is that really happening?