In our latest blog, researcher Lucy Burke finds that people who drink alcohol to "fit in" are more likely to try no and low alternatives - but those who drink to cope or for intoxication? Not so much.
Drinking motives may shape who no/lo policies actually reach.
www.ias.org.uk/2026/06/09/w...
www.ias.org.uk
Drinking motives help explain why people drink alcohol - so how do these motives interact with consuming zero alcohol products?
