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What makes science stories work? New study finds that vivid imagery & emotions don't guarantee success. Instead, the secret is "transportation" – how deeply the audience gets lost in the story. Image created by the authors with AI (Google Gemini). #storytelling #scicomm - doi.org/10.22323/153...
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What makes a good story? An empirical analysis of the factors that constitute “good” storytelling in the context of science communication
This study investigates how specific narrative elements, termed narrative depth, influence perceived story quality, transportation, and topic interest in science communication. Using structural equati...
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Journal of Science Communication (JCOM)