Dr. Matthew Warburton and I put together a guide on "how to conduct behavioural experiments online"—something we wish we had when we were getting started.
Hopefully it’s useful, and we’d very much welcome any feedback!
Jonathan Tsay
How to conduct behavioural experiments online
Nature Human Behaviour, Published online: 24 April 2026; doi:10.1038/s41562-026-02465-wHuman behavioural research conducted online is rapidly growing. Although powerful, this approach can suffer from reduced experimental control. Here we outline ten principles for designing and executing rigorous, reliable online experiments.