They make money whether you win or lose. They get paid to hype products whether you benefit or not. The FTC has rules but doesn’t enforce. “We are the media now” but ethics are secondary.
I spoke to Politico for this story ab undisclosed influencer partnerships.
www.politico.com/news/2026/06...
The company’s chief marketing officer, Matthew Modabber, used a personal PayPal account to send money to content creators, according to records reviewed by POLITICO.
