16 million people tuned in for the #USMNT World Cup opener. It's the start of a huge summer for the sport.
How will MLS maximize the moment? Changes are coming ... in 2027. Why not 2026?
I go inside the MLS boardrooms to show you why in The Messi Effect.
us.macmillan.com/books/978125...
us.macmillan.com
In The Messi Effect, Paul Tenorio, national soccer writer for The Athletic, draws on coveted insider access to bring readers behind the ropes and into the in...
