Past work has found that negativity and identity language both predict online engagement.
In this working paper, we find that engagement is highest when negativity and identity language are combined -- especially if an *out-group* identity term is used.
Steve Rathje
🚨 New WP on online news consumption (osf.io/h3cn5_v1) 🚨
KEY FINDING: Negativity + identity language is particularly effective at generating engagement—and even more when targeting out-groups
With @steverathje.bsky.social, @crobertson500.bsky.social , @jayvanbavel.bsky.social
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