Identity-Based Motivation
"People can infer that difficulty signals self-relevance and value (difficulty-as-importance – this is important to me, 'no pain, no gain') and self-irrelevance and low odds of success (difficulty-as-impossibility – this is not for me, 'know when to walk away').
Introduction-Objective
We outline and test three key assumptions of identity-based motivation theory. First, in everyday life, people draw both difficulty-as-importance and difficulty-as-impossibili.....
