I actually crunched some numbers from my own streams on this and while my numbers are basically a rounding error due to sample size there was a noticeable improvement in viewership when I used the Ads Manager to avoid pre-roll ads.
Link to thread where I discussed this: bsky.app/profile/redp...
Red [The Panda]
Twitch's CPO, Mikey Minty, suggests Preroll Ads may actually be a better option for some creators, as the perceived negatives are overstated.
"Even though community feedback on this point is consistently loud, we look at it from the perspective of retention and engagement. Most people,
