Memorial Day boosted nonalcoholic beverage sales 4.5% over the past 52 weeks, according to NielsenIQ and Goldman Sachs. Energy drinks rose 7.5%, sports drinks 5.3% and coconut water 29.7%, while RTD coffee declined and sparkling water was flat.
Non-alcoholic beverages accelerated during the second half of May as Memorial Day celebrations helped increase dollar sales 4.5%.
