Brilliant analysis by @cwarzel.bsky.social of the socio-political dynamics surrounding a blue denim jeans ad campaign and the production of Sydney Sweeney as a cultural object. Applies to how so many cultural moments are confected internet / social media driven spectacles.
Harry Ferguson
I wrote about the Sydney Sweeney jeans discourse and broken informations systems that make talking to each other impossible (in fact it's not even the goal). Context collapse is just how people (and brands!) communicate now. www.theatlantic.com/technology/a...
