Lecturer and alumna Vanessa Errecarte MBA 14 introduces the TRUTH framework, showing how distinct insights help professionals stand out in AI-driven search while building credibility, trust and a service-first personal brand: bit.ly/4cjqqqy @ucdavisresearch.bsky.social @ucdavisnews.bsky.social
When an agent reframes a common problem with a distinct perspective, they stand out, making people slow their social scrolls and lean in to hear a perspective they hadn’t considered before.
