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This is awful, and from what I'm reading UK law on the issue is completely inadequate:
12d
Artificial Intelligence (AI)-related technologies, such as digital replicas (also known as ‘deepfakes’), present new challenges for personality rights (also known...
Personality rights in the UK - Possible reform on the horizon to address AI-related challenges
cms.law
Catherine Fletcher
I genuinely feel sick. A company reached out to me on IG, linking me to an AI version of myself. You can even ask "me" questions. They are also advertising it using an AI photo of me. They told me if I like it, they will give me free access... to my own fucking content that they stole. /1
12d
Dr Lindsey Fitzharris