🪧 How can we encourage more people to take part in climate action?
@gangashreedhar.bsky.social & colleagues explored this question through a large-scale social media experiment. She discusses the study findings and implications in the latest issue of LSE's Research for the World magazine 👇️
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How can social media move people from passive concern to collective climate action? LSE research analysing Extinction Rebellion posts shows why direct calls outperform softer messaging.
